Sun, Jun 26, 2016

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Search Engine Optimization and Registration

  1. Facebook announces four new mobile ad formats

    Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
  2. How to speak ‘Search Engine’

    The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
  3. Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
  4. How to keep the ‘person’ in ‘personalization’ without being a creep

    Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
  5. Google enters the Artificial Intelligence race with Magenta

    Google recently released Magenta, a computer based system that has the ability to create pieces of music.
  6. How to optimise your m-commerce site for search

    In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
  7. Why are we so bad at social media customer service?

    While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged.
  8. Cross channel marketing: three tips from our customer journey report

    One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies.
  9. Facebook is testing a new way to make damn sure your friends see your posts

    Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story...
  10. EU referendum and brexit betting: who’s winning in organic search?

    With the referendum on Britain's membership of the EU coming up this week, there has obviously been a lot of debate online.