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Wed, Jan 28, 2015

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Search Engine Optimization and Registration

  1. Google Trash Can Recovers Your Deleted Analytics

    A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.
  2. Adobe Finds Google's CTR Growing Faster Than Its CPC

    Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
  3. YP Data Helps National Brands Go Local

    YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.
  4. Analyzing AdWords With Analytics Treemaps

    The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places.
  5. Back to Basics – Goal Reports in Google Analytics

    There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better.
  6. 3 Underused Insights From AdWords’ Dimensions Tab

    These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful for search marketers.
  7. Organic Conversion Reporting: Is It Accurate?

    These are the six most frequently occurring conversion tracking mistakes that you yourself may be falling victim to.
  8. Google CEO Predicts the Internet Will "Disappear"

    Google CEO Eric Schmidt has predicted that the Internet as we know it today will disappear in the future, thanks to the Internet of Things.
  9. Bing Ads Lets Marketers Preview Bid Changes in Real-Time

    Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad.
  10. Google Attempts to Reclaim Users After Yahoo & Mozilla Deal

    In order to recapture some of the users it lost to Yahoo after its deal with Mozilla, Google has released instructions on how to switch back to setting its search engine as the default.