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Search Engine Watch - Latest

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday
    Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend.
  2. "Content Performance Marketing" – 3 Steps to Future Success
    As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
  3. Former Google Employees Launch Adult Entertainment Search Engine
    A handful of former Google employees have created search engine Boodigo, which helps users find pornography on the Internet.
  4. Got a Boring Company Blog? Here’s How to Fix It
    Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.
  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com
    The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.
  6. Google AdWords Offers Ad Creative at Scale for PPC
    Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers."
  7. Improved Targeting Available for Bing
    As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user.
  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer
    Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.
  9. How Top Restaurants Serve Up and Stack Up in Mobile SEO
    The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report.
  10. How to Work When Nothing Seems to Work
    Even the toughest clients want the same results that you do; the drive to strategic success in search is often wrought with missed directions.