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Search Engine Watch - Latest

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  1. Title Tags & SEO: 3 Golden Rules
    Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags.
  2. Guest Blog Network PostJoint Confirms Google Penalty
    Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.
  3. How to Identify Non-Ranking URL Page Types Using Google Site Search
    Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
  4. 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
    YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.
  5. One Easy Trick to Convert Website Visitors Into Leads
    Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect.
  6. Matt Cutts on How Google Handles 404 & 410 Status Codes
    In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
  7. Google Q1 2014 Earnings: Profits Up as CPCs Slide
    Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.
  8. Microsoft's Scroogled Campaign: Dead...Again?
    Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
  9. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
    Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites."
  10. 70% of Consumers Researching Cars Turn to Search Engines First [Stats]
    New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.