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Search Engine Watch - Latest

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  1. Google Drops Authorship From Search Results
    Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped."
  2. Bing Waxes Lyrical on Spam Detection and Filtering
    A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent.
  3. Star Ratings of a Different Color: Google Testing New Formats
    Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.
  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014
    How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
  5. The PPC Search Network Campaign Launch Checklist
    Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
    The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.
  7. Yahoo, Bing Flirt With New Search Interfaces
    Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box.
  8. The Art of 6 Simple Questions
    How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging?
  9. Choosing Your Agency: It’s About the Team
    There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team.
  10. Move Over Google Knowledge Graph, Here Comes Knowledge Vault
    Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.