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Search Engine Optimization and Registration

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  1. New Google Metric Reveals Which Products Drive Store Visits

    Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.
  2. Disruptive Search Forces in 2015 and Beyond

    When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.
  3. Complementary Services for Link-Building

    If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking.
  4. The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims

    Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.
  5. 8 Innovative SEM Tips From Those in the Know

    When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond.
  6. Google Faces $18.7M Fine in Netherlands for Privacy Violations

    The search giant has been ordered to change the way it collects data to target advertising, or face a significantly large fine.
  7. The Ice Bucket Challenge and World Cup Brighten Up Google's 2014 Searches

    2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the World Cup and the Ice Bucket Challenge still managed to trend with positive headlines.
  8. 3 Sneaky Ways to Bid on Competitor Keywords

    It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords.
  9. How to Make Sure Your Link Dev Isn't Working Against All Your Other Marketing (and Vice Versa)

    In order to make sure you're getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.
  10. Facebook Drops Microsoft's Bing to Do Its Own Search Thing

    Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."