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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Search Engine Land
  1. TomTom And deCarta Join Forces To Take On Google Maps
    Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end to end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time...

    Please visit Search Engine Land for the full article.
  2. Bing Ads Launches Universal Event Tracking For Goal Tracking
    Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out...

    Please visit Search Engine Land for the full article.
  3. SMX West 2015 Registration Open – Best Rates Available Now, Save $300
    Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and...

    Please visit Search Engine Land for the full article.
  4. Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools
    Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site! The post Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.
  5. German Publishers To Google: We Want Our Snippets Back
    German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as “VG Media,” have said that the loss of traffic from the disappearance of these elements could cause some of their members “to go bankrupt.”  The publishers have been...

    Please visit Search Engine Land for the full article.