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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Search Engine Land
  1. SearchCap: Bing Ads Insertion Orders, Google Top In Satisfaction & Google Maps Nearby
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Generate Customer Experience Reviews For SEO Profit – Part I Here’s a question for all you search marketers out there: given the option, would...

    Please visit Search Engine Land for the full article.
  2. How To Generate Customer Experience Reviews For SEO Profit – Part I
    Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access...

    Please visit Search Engine Land for the full article.
  3. Reach & Frequency: The Forgotten Dimension Of GDN On AdWords
    The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of...

    Please visit Search Engine Land for the full article.
  4. Bing Ads Puts Insertion Order Management Online
    Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing...

    Please visit Search Engine Land for the full article.
  5. It’s Not Just Links: Why Nothing Is Safe In Online Marketing
    Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful....

    Please visit Search Engine Land for the full article.